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  • MarTech Eye #04: LinkedIn Badges, AI Trust, Google E-E-A-T, Gen Z Mail, MarTech Stack Trends

MarTech Eye #04: LinkedIn Badges, AI Trust, Google E-E-A-T, Gen Z Mail, MarTech Stack Trends

Author

James Watson
September 30, 2024

Welcome to MarTech Eye #04 (22nd - 29th September)

The MarTech landscape continues to evolve rapidly, with AI integration and changing user behaviors reshaping strategies. This week's newsletter explores critical developments impacting marketing technology and consumer engagement.

TL;DR:

→ LinkedIn removes Top Voice badges

→ Consumer trust in AI impacts business

→ Google recognizes content creators for E-E-A-T

→ Gen Z shows surprising interest in email

→ Companies focus on MarTech integration and APIs

Credit: MarTechEye

LinkedIn Phases Out Top Voice Badges for Collaborative Articles

Publisher: SocialMediaToday (09/26/2024) 

LinkedIn is discontinuing its Top Voice badges for collaborative article contributors.

Overview: LinkedIn is removing Top Voice badges from collaborative articles to refine content quality.

Key Points:

- Badges will be phased out by October 10th.

- The move aims to improve content relevance and user experience.

- LinkedIn is exploring new ways to recognize valuable contributions.

Marketer's POV: This shift may impact influencer marketing strategies on LinkedIn, requiring a reevaluation of engagement metrics and thought leadership approaches.

Credit: MarTechEye

AI Trust Issues Could Hurt Business, Study Finds

Publisher: MarketingDive (09/17/2024) 

Consumer skepticism towards AI-powered services poses challenges for businesses.

Overview: A recent study reveals widespread distrust in AI among consumers, potentially affecting business adoption.

Key Points:

- 75% of consumers prefer human interactions over AI for customer service.

- 71% believe AI-generated content is less trustworthy than human-created content.

- Only 29% of consumers are comfortable with AI-powered financial advice.

Marketer's POV: Marketers must balance AI implementation with transparency, focusing on building trust through clear communication about AI usage in customer interactions.

Credit: MarTechEye

Google Recognizes Content Creators: A Breakthrough for E-E-A-T and SEO

Publisher: SearchEngineLand (09/25/2024) 

Google updates its creator recognition, impacting E-E-A-T signals for SEO (28/09/2023).

Overview: Google's new approach to recognizing content creators strengthens E-E-A-T signals for SEO strategies.

Key Points:

- Google now associates content with specific creators across the web.

- This change enhances the evaluation of Experience, Expertise, Authoritativeness, and Trustworthiness.

- Creator profiles and bylines gain increased importance for content visibility.

Marketer's POV: SEO strategies should now prioritize author credibility and consistent creator attribution across platforms to leverage this E-E-A-T enhancement.

Credit: MarTechEye

Gen Z and Millennials Embrace Direct Mail: Strategies for Success

Publisher: MarTech (09/23/2024) 

Overview: Direct mail remains a powerful tool for engaging younger generations, offering tangible connections in a digital world.

Key Points:

- Millennials and Gen Z value authenticity, sustainability, and emotional connections in direct mail campaigns.

- Effective strategies include personalization, handwritten elements, and integration with digital platforms.

- Successful campaigns from both small businesses and major brands demonstrate direct mail's potential with younger audiences.

Marketer's POV: Integrating direct mail with digital strategies can create a multi-channel approach that resonates with younger generations, leveraging their appreciation for tangible experiences and personalized communication.

Credit: MarTechEye

Publisher: ChiefMarTech (09/27/2024) 

Companies prioritize MarTech integration while expanding their technology stacks.

Overview: Businesses are focusing on MarTech integration and APIs while continuing to expand their technology ecosystems.

Key Points:

- 67% of companies replaced MarTech solutions in the past year.

- Integration capabilities and APIs are top priorities in MarTech selection.

- Despite economic pressures, 55% of organizations increased their MarTech investments.

Marketer's POV: Marketers should prioritize seamless integration capabilities when evaluating new MarTech solutions, ensuring scalability and interoperability within their existing stacks.

That's all for this week! Did you find this useful?

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Stay tuned for more updates next week.

James Watson