[AI PROMPT LIBRARY] 6. Customer Relationship and Experience

6.1 Customer Relationship Management (CRM)

1. Write a template for a personalized follow-up email to [specific customer segment] after [trigger event]."

2. "Create a list of 10 customer segmentation criteria for a [type of business]."

3. "Generate ideas for a customer loyalty program for a [type of business]."

4. "Write a script for a customer feedback call after [specific interaction, e.g., purchase, support ticket]."

5. "Create a template for a monthly customer success report, highlighting key metrics and insights."

6. "Develop a customer onboarding checklist for a [type of product/service]."

7. "Write a series of 3 win-back email templates for lapsed customers of a [type of business]."

8. "Create a list of 10 customer retention strategies for a [type of business]."

6.2 User Experience (UX) in Digital Marketing

1. "Create a checklist for conducting a UX audit of [landing page/website], focusing on elements that impact conversion rates."

2. "Develop a plan to A/B test the UX of [specific digital asset, e.g., signup form, product page] to improve [specific metric, e.g., conversion rate, time on page]."

3. "Design a mobile-first UX strategy for [brand's] e-commerce platform, incorporating personalization, intuitive navigation, and micro-interactions to enhance user engagement and reduce friction in the mobile purchasing process. Include ideas for leveraging device-specific features (e.g., touch gestures, biometric authentication) to streamline the user journey."

6.3 Customer Journey Mapping

1. "Create a template for mapping the customer journey for [product/service], including key touchpoints, potential pain points, and opportunities for marketing interventions."

2. "Generate ideas for personalized marketing messages at each stage of the customer journey for [product/service], from awareness to post-purchase."

3. "Design an omnichannel customer journey map for [brand] that integrates both online and offline touchpoints, highlighting moments of truth, emotional highs and lows, and opportunities for seamless transitions between channels. Include strategies for collecting and utilizing customer feedback at each stage to continuously improve the journey."

6.4 Behavioral Targeting

1. "Create a plan for a behavioral retargeting campaign for [e-commerce site], including different ad concepts for cart abandoners, product viewers, and past purchasers."

2. "Generate a list of 5 user behaviors on [website/app] that could trigger personalized marketing messages, and suggest content for each trigger."

3. "Design a cross-channel behavioral targeting strategy for [brand] that uses data from social media interactions, email engagement, and website browsing patterns to create hyper-personalized content journeys, including automated trigger points and content recommendations for each stage of the customer lifecycle."